In the last blog entry, I explored a scenario where you (or me) would need to calculate the use fee for an image to be used in a publication. I directed readers to a few useful resources for calculating that proposed licensee fee. Now, I want to offer a few thinking points that should be part of your process when pricing images for publication. Read More
A friend/former student wrote me with a great question. He wrote: “I have an opportunity to license some images to a travel company for their brochures. I’ve never done this before and therefore I’d love to get your quick opinion of what the right price range should be. The email below is from the director of communications from the travel company.” Read More
Before you skip this entry or fall asleep trying to read it because those two economics terms, please read on. Both of these are things all of us do every day in our ordinary routines. When it comes to their businesses, serious photographers, whether established or aspiring professionals, definitely need to think clearly about outsourcing and cost-benefit analysis. Read More
I am writing today about a variety of resources for photographers. Of course, the major one that I am thinking about is The Wells Point web site. Yes, this could easily be interpreted as a shameless self-promotion. I prefer to think of it as an information-advisory about all the valuable things on the site. Read the whole post and then you decide. Read More