What flash cards you use…
An advertising campaign that is currently running in many magazines is built around the tag line, “who insures you does not matter, until it does.” One ad shows a golfer on a course, calculating his putt, and in the background is an approaching alligator. The images are not that memorable and the campaign fails (in my eyes) because I simply cannot remember which insurance company is being promoted through the ads. The thing that is the most memorable is that tag line, which prompted me to think about how that might apply in photography. That led me to think about flash cards of all things. Read More