Tag: hard drive

My data is backed up securely What about yours

There is a question that I am asked in most every class that I teach and during almost every presentation that I give. Ironically it is not about my cameras, though they come up often. Nor is it about my lenses, my table-top tripod or my electronic flash. The fact is that almost every photographer I encounter wants to talk about “it.” Yet few photographers have a clear answer to the question, which tells me that “it” is one of the most important (and unresolved) questions for today’s digital photographer. Read More

What flash cards you use…

An advertising campaign that is currently running in many magazines is built around the tag line, “who insures you does not matter, until it does.” One ad shows a golfer on a course, calculating his putt, and in the background is an approaching alligator. The images are not that memorable and the campaign fails (in my eyes) because I simply cannot remember which insurance company is being promoted through the ads. The thing that is the most memorable is that tag line, which prompted me to think about how that might apply in photography. That led me to think about flash cards of all things. Read More