New England based Visual Storyteller

Tag: photographs

Pricing images for publications: Part Two

In the last blog entry, I explored a scenario where you (or me) would need to calculate the use fee for an image to be used in a publication. I directed readers to a few useful resources for calculating that proposed licensee fee. Now, I want to offer a few thinking points that should be part of your process when pricing images for publication. Read More

Pricing images for publications: Part One

A friend/former student wrote me with a great question. He wrote: “I have an opportunity to license some images to a travel company for their brochures. I’ve never done this before and therefore I’d love to get your quick opinion of what the right price range should be. The email below is from the director of communications from the travel company.” Read More

Exactly what is “stock photography?”

I make most of my income from what is called “stock photography.” It is, according to www.stockphoto.net, “existing photography that is available for commercial use — as opposed to assignment photography, which is custom made to someone’s specifications.” Getting paid for existing images sounds like easy money, but it is anything but easy. Read More

Marketing is the key to being a professional photographer

The longer I work as a professional photographer, the more I am reminded that taking pictures is the easiest part of this job. The hardest part is marketing your work and yourself. I have tried various marketing strategies over the years, some more successful than others. All of them are built on the idea of regularly getting your work in front of the folks who will pay to use your images. So how do you find those folks? Read More